We Want To Help YOU! We mentioned earlier that attention spans are falling.  It is estimated now by many research organizations that you have about 7 seconds to get someone’s attention. Think of the popularity of the “viral videos” that fill our email in-boxes.  When someone’s attention is captured, the first thing they want to do today is to tell five of their best friends.  And on it goes...  Some email videos have circumnavigated the globe, through all populations and cultures, in only 3 days! This truly is the information age.  If you don’t understand the rule of the road, this super highway will most certainly run you down.. or at the very least.. leave you wondering where your sales went. AlterX Media’s Inconvenient Award - aka - Man of the Year - Goes to none other that Good Ol’ Al Gore.  Way to go Al!  You have such vision. Keep your EYE on the Competition!